Women's Clothing Store Design

According to studies, the correct design of a women's clothing store can increase sales by 20%. Therefore, when arranging a boutique, this issue is one of the most important. What is worth paying attention to, what are the emphasis in the store to attract more customers? In this article you will find recommendations on the proper design of the store, which as a result will help increase your income.

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Design of a women's clothing store. Key Features

Attracts customers not only a good assortment of goods, but also the design of a clothing store. The design of clothing stores should be carried out taking into account its focus. For example, a boutique of evening dresses should look solemn and majestic, and a store of business suits should be reserved and strict.

Of course, the best option would be to seek the help of a professional interior designer, but such services are usually not cheap. To save on this, the owner can choose the right direction for the design of his "brainchild", focusing on the recommendations and advice of specialists.

Important! The interior must be correlated with the average buyer. Do not fresco and stucco decorate a boutique of stock clothes. This will only push away the average buyer.

A competent store design should hide the flaws of the room and emphasize its advantages:

• Transparent display cases and mirrors are advisable to use in large quantities in the design of a small clothing store, as they will visually increase the room.
• Correctly located brackets will make the room too large more cozy and comfortable.
• A variety of clothing demonstrations are also very important.

Important! The more options will be presented on brackets, hangers, shelves and mannequins, the easier it will be for the buyer to choose something.

• The key role in the women's store is usually given to the shop window. It is she who should catch the eye of the passing ladies, interest them and encourage them to visit this boutique.

Important! In spacious and bright trading floors, it is recommended to use open shop windows through which the store itself is visible. For small rooms, closed windows will be optimal.

• A showcase is a kind of business card that shows the best of the range.

Important! However, do not place the most expensive clothing samples behind the glass; this approach will push away the middle class of buyers. The best option would be to place on the window several sets of the middle price category.

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Design of a women's clothing store. Important details in the interior

The choice of color for the design of the store, its lighting, as well as additional factors by type of music and window dressing are the most important moments in the process of creating a stylish interior for a women's clothing boutique. Creating the design of a room for this purpose, it is very important to make the interior both beautiful and functional.

Color selection

Choosing a color scheme for the design of your boutique, you should initially focus on the style orientation:

• For a business apparel store, cool gray shades are ideal.
• For a boutique of everyday dresses, it will be advisable to use soft blue, brown and pink colors in the design of walls, floor, ceiling and furniture.

Important! The design of a small clothing store should not be decorated in dark shades, even if the boutique's focus is on this. In this case, it is better to choose lighter analogues. For example, instead of purple - lilac, instead of emerald - a shade of spring green.

• The color scheme of parts and walls should create the perfect backdrop for the proposed product, and set up customers to the desired mood.
• It is necessary to maintain balance and not to make the decoration of walls and details too bright, distracting attention from the goods.

Important! Bright design is suitable only for sportswear stores or youth boutiques.

Lighting

The task of lighting in the store is to draw attention to the proposed product:

• Traditional is the option of dimmed lighting in the common room and bright streams of light directed at the goods.

Important! Often, mannequins in clothes and shelves are highlighted from below. Thus, the product stands out most clearly.

• Metal halide lamps, which give the most expressive and bright light, can emphasize the best sides of the product.
• A soft backlight that will give objects clarity will provide LED lighting.

Important! To attract the attention of passers-by to your store, it is worth making the lighting brighter than in neighboring boutiques. It is important to maintain balance and not to dazzle either staff or customers with too bright lamps.

Music

With this element of the overall design of the store, you should be extremely careful. Music can be either a pleasant addition or a distracting factor from the product:

• In order for buyers to perceive musical accompaniment easily and with a smile, it is necessary to choose the right repertoire:
  1. In expensive clothing stores, classic motifs will be appropriate.
  2. In boutiques of everyday clothes - popular tunes of a lyrical style.
  3. In sports departments - incendiary, dynamic and rhythmic melodies.
• Background music should create only positive impressions and emotions in clients.

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Fitting rooms and other areas for customers:

• Cabins for trying on clothes should be spacious and comfortable.

Important! Since dressing rooms are part of the interior of the store, they can be decorated completely according to the general design concept of the boutique.

• A mirror of sufficient dimensions should be provided, hooks for hangers, a shelf for personal items, and a convenient ottoman.

Important! Often the mirrors that are in the fitting room are not enough, so it’s worth placing a few more full-length in the fitting area.

• If the store’s area allows, you can place a customer’s corner in it, in which the customer can simply sit and browse catalogs of new products.
• It will be relevant to make out a children's corner in the store, in which the children of customers can occupy themselves with toys or coloring books. Thus, mothers will be able to calmly choose their outfit without haste.

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Proper store zoning

Regardless of how the design of the women's clothing store is planned, designers recommend adhering to specific rules when resolving issues regarding the zoning of a room and the location of shop windows.

Important! Zoning to a large extent can affect the amount of goods sold.

Things to consider:

• The entrance to the boutique should be in the middle or on the right. It is this arrangement that is most convenient for buyers, since most of them move clockwise on an instinctive level.
• The placement of racks and display cases should depend on the location of the "hot" and "cold" areas of the store.

Important! In the corners, it is better to arrange booths for fitting, since these areas of the room do not attract buyers. It is better to place a new and exclusive product to which attention needs to be placed opposite the entrance or to the right of it.

• The cashier is best placed at the exit of the store or to the left of the entrance. Thus, the client will not feel constant observation and discomfort during the selection.

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Useful recommendations regarding the design of a women's clothing store

To make your boutique stand out from the competition, it is important to implement a few more recommendations:

• Make sure your product is visible from afar. You can hang high-quality large reproductions on the walls with models dressed in clothing offered in the store.

Important! Change reproductions regularly, then your boutique will be more interesting and dynamic.

• The design of a women's clothing store should emphasize a unique selling proposition. Thus, you distinguish yourself from competitors. This may be the price, quality service, unique collections, interesting and original services, promotions.
• Keep track of the convenience and safety of customers. Slippery floors are unacceptable, therefore it is better to refrain from flooring with glossy porcelain stoneware, no matter how impressive it looks.

Important! If you still want to make a glossy floor in the store, then alternate the glossy tiles with matte, for example, in a checkerboard pattern, or place the slippery tiles not in the passage zones.

• Do not overload the space and walls of the room with goods. The buyer should not have a sense of clutter.

Important! The more free space the store has, the more expensive and presentable it will seem. This approach will emphasize the exclusivity and high quality of the product.

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Stock footage

The design of a women's clothing store is especially important, because ladies prefer to surround themselves with beauty. A plain and gray shop will not be popular, even if it presents the latest news of the season. But a stylishly designed boutique with a thoughtful interior will become a favorite shopping place for women of any age who visited it. Therefore, you should not trust your taste in this matter, it is better to listen to the advice of professionals.